MikeC

The Program

NextJob matched unemployed Fifth Third customers with a personal job coach. The NextJob service included one-on-one coaching on topics from career direction to social media interviewing, NextJob’s proprietary online job search training software, and weekly job search webinars.

The Result

On average, the participants had been out of work for 22 months. Nearly 40% were fully reemployed after six months. As a result, Fifth Third Bank incorporated the program into the way the Bank does business — including offering a free, online Job Seeker's Toolkit for all of its customers.

The Movement

Retweet to Reemploy is a new website and movement giving the American public a chance to activate their social networks to help a group of job seekers connect with their next employer. You can see the job seekers’ videos at the Retweet to Reemploy site and you can retweet each job seeker's story from the site. Your connections can help match the job seekers with their next job.

The Gap

Job seekers rate their job search readiness at a D+ average. Because employers make half of all hires through networking, the Retweet to Reemploy campaign’s focus on Twitter, LinkedIn and Facebook is a reminder to all job seekers that their network of family, friends, neighbors and former co-workers can be a powerful path to their next job.

Your Part
We need your help. Please take a minute to see the site and job seeker videos - they're powerful. Then 1) retweet the site or the story; 2) share it on LinkedIn and Facebook and/or 3) email it to your network. For every 53 retweets, Fifth Third will fund a job coach package for another job seeker. And in the process, you will spread the word about networking – one of the most misunderstood job search techniques.

You can follow the campaign at http://reemploy.53.com and our work at @nextjobthoughts and @fifththird.

Together we can help eliminate long-term unemployment.