Do you know someone who is searching for that great next job?
Due to popular demand, additional dates and times have been added for a free interactive 45-minute virtual seminar
where we will explore why every career seeker should have a professional brand, key elements in building a brand and initial steps to showcasing your brand in social networks. Dates, times & registration details below.
After attending this seminar you will understand
The purpose a brand serves as applied to your career.
Key conceptual and functional elements of a well-created professional brand.
First steps in preparing to effectively use social networks for career building.
How to actively build your brand identity in social networks.
Mark Your Calendar:
Elements of Effective Career Branding for Social Networking
Visit our Job Coaching Scholarships webpage for free access to our jobseekers toolkit to claim a scholarship to receive help from a professional job coach. (Available for a limited time.)
Are you or someone you know searching for that great next job?
Join us on 11/17/15 at 12pm EST for a free interactive 45 minute virtual seminar where we will explore why every career seeker should have a professional brand, key elements in building a brand and initial steps to showcasing your brand in social networks.After attending this seminar you will understand:
The purpose a brand serves as applied to your career.
Key conceptual and functional elements of a well-created professional brand.
First steps in preparing to effectively use social networks for career building.
How to actively build your brand identity in social networks.
Mark Your Calendar:
Elements of Effective Career Branding for Social Networking Date: Nov. 17, 2015
We come out of college excited and ambitious yet with little guidance on how to keep building ourselves as professionals for a successful career future.
Having a career coach opened my eyes to what is truly meant by the term ‘job market’, how I fit in and stand out in it, and the simple yet effective steps every person can take to get to where they want to go. I am very grateful that I had the opportunity to work with a NextJob coach. – Gina Harrison
Presented by NextJob Coaches, Tara Orchard and Dixie Bullock
Dixie is a Coach Team Manager at NextJob where she manages a team of job coaches. Dixie’s coaching
and employment-related services experience include over 15 years in staffing, recruiting, training, and job-matching. She has been consistently successful in helping others feel empowered about next steps, outcomes and options.
Tara is a Career Performance, Branding, Social Networking and LinkedIn Coach and Freelancer Writer. For over 18 years she has advised 1000’s of people on effective Career and Social networking strategies that include taking control of their careers by adapting to constantly changing opportunities.
Visit our Job Coaching Scholarships webpage for free access to our jobseekers toolkit to claim a scholarship to receive help from a professional job coach. (Available for a limited time.)
Over half of college graduates are unemployed six months after graduation and 39% of Unemployment Insurance claimants are considered long-term unemployed having been out of work for more than six months.
Research shows that job seekers receiving the right kind of help can increase their chances of landing a job by six times. What is the right kind of help? Broadly, the right help—according to the research—is teaching a variety of job search skills, providing motivation and encouraging proactivity. In the outplacement world, this can be provided using the right combination of the latest technology and a job coach.
I use the word coach, because a good coach helps people strengthen and sharpen their skills, in this case, job search skills. They fill the job search tool box with important stuff: advice, instructions, motivation, inspiration and direction.
A job coach can be many things to many people, but a good job coach will play the following key roles as part of the team that will help a job seeker land their next job.
Mentor
A good job coach won’t just tell a job seeker how to do something. Instead, they explain why certain processes and actions in their profession are necessary and beneficial to the job seeker’s success. The coach will help identify and provide advice and direction on how best to target professional opportunities. They will also help develop strategies for improving performance in particular areas. This approach helps the job seeker understand not just how to do something, but why they need to do it.
Motivator
For a job seeker to be successful in their job search they need to be motivated about their work history, career direction, skills and ability to move forward. A good job coach will help them identify what they are doing well and assist them in capitalizing on their strengths. At the same time, the coach will point out their weaknesses, or areas in which they need improvement, and help them develop an approach to bettering themselves. The coach needs to build an honest, trusting relationship with each and every job seeker they serve in order to help each job seeker achieve their goals.
Goal-Setter
A good job coach helps chart the course of the job search through goal setting. They help set agendas, develop timetables, plan for the job search, and help the job seeker stay focused and on-track. In addition to meeting with the job seeker on a regular basis to assess progress, the coach will be available on an “as-needed” basis to help evaluate opportunities, plan for interviews and develop networking strategies.
Confidence Builder
A good job coach will recognize and celebrate positive strides and remind the job seeker of the progress they’re making. They will help identify and highlight a job seeker’s strengths in a way that builds confidence.
Everyone has had a great coach in their past. It may have been a parent at home, a sports coach in school, a manager at a summer job who pushed them a bit or a mentor who took them under their wing. These were all coaches in their lives.
A good job coach can help each job seeker learn a critical life skill – job search.
Half of all job openings are “hidden”; that is, they’re not listed anywhere. Instead, they’re filled through networking, word-of-mouth and direct contact with job seekers. This is why building your brand online and putting it to work for you can mean the difference between finding a job and finding your “dream” job.
You’ve heard it said, “It’s not always what you know, it’s who you know.” It’s also who you can get to know. There is truth in these statements, especially in finding your next job, and there are some good reasons for it.
It’s the same reason employers ask for professional references. Hiring managers want to know who you are, who you know, and that you share their core values.
If you know someone in their network, it's as if you have already had an initial interview. The hiring manager can rely on your network contact's recommendation to go to the next step.
Fortunately, your network may be even bigger than you think and it’s important to connect with the right people, in the right way, so they can connect you with the right jobs.
Here are the 5 critical truths to networking your way to your next job:
Don’t be antisocial: Use all of your networks, both personal and online social networks whenever possible. LinkedIn is especially important for establishing and nurturing business relationships.
Be a job-stalker: Evaluate what you want in an employer, what you value, and the best cultural fit for you and follow companies that interest you. Connect with their recruiters, key players, associates and company websites.
Rub some elbows: Seek out professional opportunities to meet these key players in person whether through mutual connections or local industry events.
It’s who you know: Don’t be afraid to ask existing contacts for introductions to make new contacts. You never know where a new connection will lead. Try out asking insiders for time to share their experiences in an informational interview but don’t be pushy – keep it informational.
A friend told me about driving a long open stretch of highway in Idaho and seeing a sign along the roadside: “You Sure Are Lost, But You’re Making Great Time!”
Are you making great time, but wondering if you’re headed in the right direction? It may help you to figure out where you are and where you want to go by stepping back and asking yourself a few questions.
Generally, taking this step back is the first forward step toward building a solid list of jobs that you’ll love and where you’ll thrive.
So what are the 4 steps to finding direction? You may notice that the title of this post did not say 4 “easy” steps. That’s not to say that the work involved is hard, but it does require work and some concentrated thought.
First, you need to study how you’re built. We’re all built uniquely with different combinations of passions, personality, talents, experiences and values. Take some time to dig deep into yours. As you do, you’ll broaden your view beyond simply choosing a career that matches what you’ve done and where you’ve done it. And you also narrow your view to those companies and jobs that truly fit who you are and let thrive by being yourself. Along your path consider some of the free personality assessments available on the internet. Google the topic or visit the for example, the Job Hunter’s Bible site.
Once you have studied how you’re built, build your job criteria. Take what you have learned about yourself and prioritize it to match up with job opportunities. Pick the most important traits how you’re built, put them together and rank them.
Next, identify your options. Explore occupations and Labor Market Information to choose job types that will fit who you are. Try the My Skills My Future (myskillsmyfuture.org) site, a free tool, from the US Department of Labor, to match your skills and prior jobs to other jobs that will likely fit you well. Also use this tool to develop key words employer use to match your resume to open jobs.
Your last step to finding direction is looking for ways to fill in any skills gaps by gaining knowledge and experience. Job shadowing, volunteering, internships, freelancing or taking temporary jobs may all be a great fit for you. Be creative and have fun.
Once you’ve done the work, don’t forget to create your action plan and follow it. It’s not enough to know the path you also need to map it out and walk it.
Stay strong, stay focused and you will increase your chance of landing that dream job that fits how you’ve been uniquely built.
Tara Orchard, MA., is a Career Transition and Performance and Social Networking Coach. For over 20 years she has provided tangible and actionable insights and perspective to individuals and organizations seeking to develop strategies to adapt and grow.
Tara was advising on Social Networking and personal branding a long time before it was in vogue. She is a freelance writer featured in two business magazines and a member of the Advisory Board for the Career Professionals of Canada. She holds a Bachelor’s and a Master’s degree in Psychology and is certified in numerous career, personality and psychology assessment tools.
As a career coach Tara brings over 20 years of experience working with thousands of individuals in different industries and careers, from around the world, at different stages of their career. She challenges people to ask themselves questions about who they are and what they want and need. Tara believes in Career Agility and finding an intersection between what is possible and what is realistic today as a part of the process for navigating an ongoing Career Journey. Tara has developed a 4 step career navigation process, "Discover, Prepare, Build, Actualize' and a 5 step psychologically infused social networking strategy for career and business success 'Ready, Set, Go, Focus and Flow" and is always looking for new ways to help people build and actualize their personal career journey.
What one piece of core advice would Tara share with job seekers in today’s market?“
Always remain aware and open. A successful career is not built in a day but over time through a series of events, opportunities and decisions requiring smart and proactive navigation. By constantly staying aware, which includes self-awareness, industry, career and economy awareness people can position themselves to be ready when an opportunity presents itself or are capable of creating an opportunity when needed or desired.
Part of the awareness process for career building includes understanding your career brand, a tool useful for both career direction and career marketing. An effective brand is built on awareness and then showcased through your words, content and materials (resumes, social profiles) and actions. All the pieces of the career building and navigation puzzle are more likely to come together when awareness remains on your radar.”
As a career coach Tara helps facilitate the process of gathering information and gaining insight to build awareness, identify new opportunities and help develop tangible and actionable strategies that can help someone move along the next phase of their career journey.
For more career coaching advice from Tara, follow her on twitter at @CareerChatter or connect with her on LinkedIn.
When talking with people about your job search, they’ll naturally ask about your background and what you’re looking for. These can be tough questions to answer because you might not know what the person wants to hear or how long your answer should be. One of the biggest mistakes you can make is taking too long to tell your story. That’s why you should write and memorize a 30-second and a 60-second “commercial” about yourself.
Remember: The key is to keep it to the point and highlight your strengths
Include these points in your commercial:
Your brand: a snapshot of your focus, philosophy and core deliverables
Your background: education and work experience
Your skills, strengths and accomplishments
Your job focus and future –what type of work you like to do and your career goals
Other Uses for Your “Commercial”
You can also use the same information from your 30 or 60-second commercial:
At job fairs, when talking to employers
In an interview when an employer says: “So, tell me about yourself.” And the same information can help you answer other questions, such as:
Tell me about yourself?
Why should I hire you?
Why are you qualified for this job?
Why do you want this job?
To learn more about how you can build your personal brand, create your own 30 or 60 second commercial and enter for a chance to win free job coaching, visit https://brandofyou.53.com/build-your-brand.
Dixie is a Coach Team Manager at NextJob where she manages a team of job coaches and is also the Quality Survey Manager. Dixie joined NextJob in 2010, as a Certified Homeownership Counselor (through NCHEC). Her non-profit work includes housing counseling, delinquency and foreclosure prevention and financial education.
Dixie’s coaching and employment-related services experience include over 15 years in staffing, recruiting, training, and job-matching while delivering exceptional service and solutions to a large client-base in a variety of industries and skill levels. With an aptitude for decision-making and problem solving, she has been consistently successful in gathering information and providing guidance while helping others feel empowered about next steps, possible outcomes and options.
Dixie was recently a featured job coach in the BrandOfYouJobTwitterViews event held on May 19, 2015 offering coaching advice to contestants vying for one of the 1,000 available coaching scholarships being offered through @FifthThird bank.
What one piece of advice would Dixie give to job seekers out there?
"Develop a concise, descriptive, accomplishment-based branding statement/60-second commercial. You'll get a lot of mileage out of that content. It can be used in cover letters, resume career profile and online applications in the "comments box," and of course in interviews when asked to "tell a little about yourself."
For more career coaching advice from Dixie, follow her on twitter at @DixiebDixie or connect with her on LinkedIn.
Over the past few days, I’ve had the pleasure of listening to some of our job seekers talk about their experiences working with their job coaches. I started to see a common thread and it was a simple question: “Why didn’t I think of that?”
They were talking specifically about advice they were getting from their coaches around personal branding and use of social media to make connections and be visible in the hidden job market. This is such an important part of a job search today, since many available jobs are not actually published. In fact, it’s a sobering thought when you realize that maybe as many as 50% of the available jobs out there are not listed on a job board, or in the paper or even at the local workforce agency office. That amounts to approximately 25 million job openings a year that you have to go out and find on your own.
There are many ways to seek out these hidden jobs, and personal branding plays a big part in each of them. But what made this simple question surprising to me was that some were millennials - the generation that is extremely tech savvy and adept with social media. It seems that they don’t use it to connect with people in their field in a meaningful way - people that may have connections to hidden jobs.
These are job seekers that know about technology, with thousands of Twitter and Instagram followers, so I kept coming back to the basic question they shared, “Why didn’t I think of that?”
I think the answer has more to do with “state of mind” than anything else. I recently met with a client of ours who said that job seekers are just “lost and don’t know what to do.” Whether you are just graduating from school and are without a job or have lost your job of 10-20 years, just about everyone feels a little lost. We’re outside of our comfort zone and feeling a bit insecure. For non-tech-savvy job seekers, the problem is worse - some don’t even own a computer.
The good news is that there are many forward thinking organizations that recognize that job seekers need some real guidance. Whether it is the many employers purchasing outplacement for their exiting employees or banks such as Fifth Third Bank, M&T Bank and USAA, who offer it to their mortgage holders, real help is available.
And, the job seekers we see, couldn’t be happier. One Millennial said she felt 10 times more confident now about her ability to find a job than she did before working with her coach.
